Businees Market Management (2ed) Old Book
Rs : 300
Price : Rs
Significant developments in the second edition of Business market management:
Detailed discussion of customer value management as a progressive, practical approach to deliver superior value to targeted market segments and customer firms and get an equitable return on the value delivered. Customer value management relies on building customer value models to gain an understanding of customer requirements and preferences and what it is worth in monetary terms to fulfill then. Leading suppliers leverage the knowledge they gain from customer value models to create value-*based sales tools that enable them to persuasively demonstrate and document the superior value their market offerings deliver.